Wondering how Stadium’s pricing works? Whether you're just getting started or already subscribed to a Stadium Pass, this article answers all your most common questions around costs, upgrades, service fees, and what’s included.

We’ve also included detailed guidance on logo policies, inventory activity, and shop reconciliation to help you manage your account more effectively.

📦 PRICING AND SUBSCRIPTION QUESTIONS

Can we upgrade to a different Stadium Pass later?

• Yes! You can upgrade your Stadium Pass at any time. We’ll prorate the cost based on your current billing cycle.

Does the annual fee include swag costs?

• No. The annual fee is a subscription fee that grants access to our platform, services, and features. Swag and fulfillment are priced separately based on orders.

Can I add an extra logo or Admin seat to my current Stadium Pass?

• Yes. The number of logos and admin seats is unlimited with every Stadium Pass.

Why is payment collected annually upfront?

• Onboarding, catalog design, and setup require close collaboration. Paying annually upfront allows us to give you uninterrupted support and a seamless setup experience.

Where is the 15% service fee applied?

• The 15% service fee applies only to distribution orders, not the value of swag.
  ➡️ If you’re on a paid Stadium Pass, you are not charged this fee.
• 👉Read more details here.

How does pricing work for swag kits shipping from the Stadium warehouse?

• Domestic (US) kits: 
  For users without paid Stadium Pass: $20/kit 
  For users with paid Stadium Pass: FREE

• International kits (US to abroad): $99/kit
  These fulfillment fees cover packing and shipping. The 15% service fee applies only to distribution—not swag value.

How does reconciliation work for pre-purchased inventory used in Shops?

• Once your recipient redeems an item using your allocated budget, we’ll reconcile it with your Wallet. You’ll be reimbursed the list price of the item, minus Stadium’s fulfillment fee.
• 👉 Read more details here.

How are taxes calculated?

• Self-orders (recipient pays): Based on the recipient’s billing zip code
• Sender-paid orders: Based on NYC tax rate (8.875%)
  ➡️ Taxes are applied in addition to the 15% service fee.

🎨 LOGOS, INVENTORY, AND ON-DEMAND CATALOG
 

What counts as ‘activity’ for swag storage?

The following actions count as one unit of inventory activity per calendar quarter:

• Sending inventoried swag via kits

• Shipping inventoried swag in bulk

• Redeeming swag via Stadium Shops

• Restocking inventory

• Sending swag items to the Stadium

Note: Each action is counted as one movement, regardless of quantity or product type.

What’s included in the on-demand swag collection?

• We’ll create a core collection for your brand, and you can select 30 free items from our additional on-demand catalog.
• If you ship internationally, we’ll also curate items for each country beyond our standard global offerings.

👩🏻‍💻 ADDITIONAL ADMIN SUPPORT

What is a Customer Success Manager (CSM)?

• Dedicated CSM: Strategic support tailored to your company, including quarterly business reviews and growth guidance

Can I have a CSM if I'm not in Enterprise Pass?

• Yes. You can add a CSM as an add-on to other paid Stadium passes. You can discuss this with our sales team or during onboarding.
  
   

✨Learn More About The Stadium Passes

• Shop Pass
• Swag Pass
• Engagement Pass
• Enterprise Pass